About us

About NEWPB

As an Olympic medallist, people often assume that competing at the Games was my childhood dream. But the truth is... it wasn’t. My journey was never about one destination. It was about showing up every day and chasing progress — chasing a New Personal Best.

In my family, “NEWPB” was more than a phrase — it was a mindset. A reminder that real greatness comes from surpassing who you were yesterday. It was never about beating the competition. It was about the 1% improvements, the early mornings, the invisible wins that compound over time.

That philosophy didn’t just shape my athletic career — it became the foundation of this brand.

I created NEWPB because, every season, I wanted apparel and gear that truly reflected how I wanted to feel: confident, focused, and authentic. I wanted clothing that performed under pressure, moved effortlessly with the body, and still expressed who I was — on and off the field, court, track, or pool deck.

Watching athletes across global sports — especially in basketball, football, combat, and athletics — I saw how personal style was celebrated. Their presence didn’t begin when the whistle blew; it began the moment they walked in. That feeling of identity and quiet confidence? That belongs to every athlete, in every sport.

NEWPB is where mindset meets movement.

We design apparel with a champion’s simplicity — rooted in comfort, built for performance. From elite athletes to everyday high-performers, our pieces are made to elevate not just how you move — but how you feel. Clean in form. Powerful in presence. Crafted for those who never stop chasing more — in sport, in business, in life.

This is for those who strive daily, quietly, relentlessly.
This is for those chasing their own version of greatness.
This is NEWPB.
Your best begins here.