About us
I never won a National Age Medal.
I was the exception. Not the prodigy. Not the natural. I missed teams. Missed finals. Missed medals. I was decent, but I was never great as a junior swimmer.
What I had was something else: a relentless belief in the power of getting better. Not against anyone else. Against myself. One percent better than yesterday. New personal bests. That's what kept me going when the results didn't come. That's what my family taught me. NEWPB wasn't just a phrase. It was motivation.
And it worked. Slowly. Quietly. The personal bests started adding up. I made teams. I won Commonwealth Games gold. World Championship medals. Then, in January 2023, everything stopped.
A sharp pain in my back that wouldn't fade. A benign tumor in my spinal canal. I could barely walk. Surgery. Four months of rehab. Then a shoulder tear. Two more months gone. Most swimmers would have called it. Some days, I thought about it too.
But I came back to the same question I'd been asking myself since I was a kid who couldn't make finals: what if I just try to be better than I was yesterday?
Right after surgery, I was ranked 6th in the country with a personal best of 48.49. I needed a NEWPB to make it to the Paris Olympic Games. Through extreme focus and hard work, I overcame the physical pain during training. At the 2024 Australian Olympic Selection Trials, I touched the wall in 48.08 seconds. Second behind Kyle Chalmers. Paris 2024. I helped Australia win a silver medal in the 4x100m freestyle relay.
People ask me now: how do you do it? The answer is simple. If you always swim new personal bests, it's inevitable you'll get where you want to go. If you relentlessly pursue what you believe in, you will get there. It's not about being the most talented. It's about refusing to stop improving.
That's why I built NEWPB.
It is a mindset, it is a belief, it is a movement! My job now is to create gear and information/knowledge for the next generation. This brand is for the ones who weren't born great. The ones who had to earn every tenth of a second. The early risers. The extra setters. The ones who keep showing up when it would be easier to stop.
If you're chasing your own benchmarks, whether that's a podium or a personal victory no one else will see, this is for you. If you measure progress not against others but against who you were yesterday, you're already part of this.
I'm building NEWPB for the swimmers, the athletes, the strivers who understand that limits aren't fixed. They're rewritten. Every session. Every choice. Every new personal best.
Your job is to show up. My job is to provide the tools and knowledge to help you get there.
Rewrite your limits!
— Will Yang
Founder & Olympian