Beat yesterday, not everyone.
Your only real competition is the swimmer you were last time you touched the wall. We build for that race.
FOUNDER'S STORYOne percent
One percent
better than
yesterday.
This is my story - from missing the Olympics, to COVID, to a broken spine and falling down staircases, to a torn shoulder. And somehow, to an Olympic silver medal. One idea carried me through all of it - and it became the name of everything I now make.
Don't beat everyone.
Just beat yesterday.
I was never the fastest kid on the blocks. So I stopped trying to beat everyone else and started chasing one person: the swimmer I was yesterday. One percent better, every single day. Because one percent doesn't add up — it compounds.
One percent better
Staying the same
Get one percent better each day and a season later you're not a little ahead — you're multiples ahead. It's the only thing that ever worked for me.
THE RISE
It worked — for years.
One percent, season after season, turned me from an unremarkable junior into a national champion, a World University Games gold medallist. By 2022 it had carried me to a relay Gold medal at the World Championships and gold at the Commonwealth Games. Not on talent. On the unglamorous math of getting slightly faster than the day before.
And then, in 2023, the idea was tested in a way no training session ever could be.
THE FALL
For two months, my leg hurt. Then I couldn't feel it at all.
I'd been swimming through a sharp pain down my right leg for two months, telling myself it was nothing. Then one day I fell on the stairs — because I couldn't feel my leg underneath me. The scans found a tumour in my spinal canal, pressing on the nerves. To remove it, surgeons had to open my spine and break it. They told me to think about the rest of my life, not the next race.
The pain wasn't the part that broke me. It was one question, running on a loop: does this mean my Olympic dream is over?
"They told me to think about the rest of my life.
I heard a new starting block."
THE COMEBACK
I trained on a broken back.
Bone takes three months to heal. I was back in the water in five weeks — every length painful, my spine still mending. So I controlled everything I could. I ate perfectly. I did every recovery exercise, then did extra, just to come back a single day sooner.
And every lap I swam was one step closer to the dream I refused to give up. One percent. One step. Faster than yesterday.
Six years. One idea.
2019
Breakthrough
National titles in the 50m butterfly and backstroke. World University Games gold. Ranked among the world's top 15. The compounding was working.
2020
The pause
COVID shut the pools. The world stopped racing.
2021
Tokyo, missed
World-ranked, and still left off the team. The lowest I'd been — and the year that taught me the most about getting back up.
2022
All the way back
A relay medal at the World Championships. Gold at the Commonwealth Games. Proof the idea still worked.
2023
The fall
Two months of sharp pain, then I fell on the stairs — I couldn't feel my right leg. A tumour in my spinal canal. Surgery removed it, and broke my spine to do it.
2024
Olympian
Five weeks after surgery I was back in the water. 48.08 at the Trials — two-hundredths from automatic selection. Then relay silver in Paris.
Olympic Trials 2024 · 100m freestyle
0:48.08
A NEW personal bestWHY NEWPB
So I built the gear I came back in.
When you've trained through a broken spine to shave off two-hundredths of a second, you stop accepting "good enough" in anything you race in. I wanted gear built to the standard that comeback demanded — engineered for the half-second that decides everything, made for swimmers chasing their own number, whatever that number is.
So I made it. NEWPB — named after the only thing that ever carried me through.
Three things, learned the hard way.
Good enough isn't.
When you've chased one-hundredths of a second on a broken back, you stop accepting "fine" in anything you race in. Neither do we.
The clock is for everyone.
Olympian or twelve-year-old at club night — the wall, the clock, and the half-second after the touch feel exactly the same. We make gear for all of it.
WHAT IT MEANS
NEWPB is named after the only thing that carried me through: New Personal Best.
Not the medal. Not beating the field. The private number that just says you went faster than yesterday. On the days everything else is taken from you, that number is sometimes all you've got — I learned that the hard way. And it's enough.
I just make the cap you'll be wearing when it happens to you.
Worn by world champions. Built for your next one percent.
Go faster than yesterday.
Go faster than yesterday.